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Kemonomimi (獣耳): Japanese girls with animal ears (Riho Yoshioka (吉岡里帆) Nissin commercials)

This video is a collection of commercials featuring Japanese actress Riho Yoshioka (吉岡里帆) in which she plays a anthropomorphic fox named Don-Gitsune.

Kemonomimi (獣耳), literally meaning “animal ears”, is the concept of depicting human and human-like characters with animal ears and other features such as tails. Kemonomimi is often used to depict animal characters in human form. Common types are catgirls, bunnygirls, foxgirls, doggirls, and wolfgirls.

While innocent depictions occur, there is a subtle sexuality that seems to be present (as shown in these commercials). The animals that take human form are also very often sexualized in manga and anime.

What do you think of kemonomimi? Is it harmless fun or a Japanese fetish that has been taken too far?